“Lonely Kids Club was formed in 2010 by a boy called Warwick. At this time he was failing his construction degree and had an unhealthy addiction with T-shirts. Eventually the decision was made to drop out of construction, and instead fly over to Europe for a while, returning with a solidified idea to launch a clothing label and pursue a dream. Driven by this passion, Lonely Kids Club was launched officially in the early months of 2011, as an independent label that believed in the principle that clothing should be personal.”
At whatisthehaps we love a good story, and Lonely Kids Club has a great story. Warwick is the man behind the story and he began Lonely Kids Club five years ago. Since then it has grown into an independent clothing label that has its roots grounded in supporting locals. Supporting local production of clothing, local artists in the designs of each range plus local live music through parties and community radio support, Lonely Kids Club really thrives on community spirit. In turn it’s kept alive from the massive support it receives back. Plus as an added touch of personalisation every item is sent with a drawing and note and every email is still personally addressed by the label’s founder Warwick.